But it will be more than a cultural experience. We are transforming Crenshaw Boulevard from an area that has long deserved economic investment and strategic urban planning, into a thriving commercial corridor linked by architecturally stunning community spaces and pocket parks, hundreds of newly planted trees, and over 100 commissioned works of art.
With no end in sight to the COVID-19 lockdowns in the Spring of 2020, Councilman Marqueece Harris-Dawson began a senior meals program that met two key challenges: 1) protecting vulnerable seniors during the pandemic and 2) keeping Black-owned restaurants from going under, in an economic crisis that an estimated 40% of Black businesses would not be able to survive. From this effort, a new model for economic uplift was born – targeted small business support that not only enables homegrown businesses on the corridor to survive but to thrive.
With no end in sight to the COVID-19 lockdowns in the Spring of 2020, Councilman Marqueece Harris-Dawson began a senior meals program that met two key challenges: 1) protecting vulnerable seniors during the pandemic and 2) keeping Black-owned restaurants from going under, in an economic crisis that an estimated 40% of Black businesses would not be able to survive. From this effort, a new model for economic uplift was born – targeted small business support that not only enables homegrown businesses on the corridor to survive but to thrive.
To be a true success, Destination Crenshaw must be both a testament to Black L.A.’s past and drive intentional investment to build Black L.A.’s future. DC THRIVE is key to that success. Through targeted partnerships focused on small business support – from social media marketing to help with finding and applying for public grants – Destination Crenshaw continues to provide critical assistance to Black-owned businesses in the Crenshaw district.
To be a true success, Destination Crenshaw must be both a testament to Black L.A.’s past and drive intentional investment to build Black L.A.’s future. DC THRIVE is key to that success. Through targeted partnerships focused on small business support – from social media marketing to help with finding and applying for public grants – Destination Crenshaw continues to provide critical assistance to Black-owned businesses in the Crenshaw district.
Tamika Quillard’s graphic design business attracted clients like BET and AARP (the American Association of Retired Persons), which turned to her for ad campaigns. Her
Jacqueline Pruitt, founder, and owner of Marvella Steel Placers (MSP) starts her day at 6 a.m., sitting at a desk in front of the computer
Tamika Quillard’s graphic design business attracted clients like BET and AARP (the American Association of Retired Persons), which turned to her for ad campaigns. Her
Jacqueline Pruitt, founder, and owner of Marvella Steel Placers (MSP) starts her day at 6 a.m., sitting at a desk in front of the computer
We have partnered with Inclusive Action to produce the Crenshaw Small Business Anti-displacement study to elevate recommendations on policies to advocate for solutions to increasing displacement & gentrification concerns along the Crenshaw Corridor.
Lendistry has been a great supporter of the DC THRIVE program since our initial efforts to provide COVD relief. Since then, we’ve partnered on various programs including New Market Tax Credits investment to drive additional investment activity to the Crenshaw business community.
LISC LA has been integral to the success and launch of DC THRIVE by including Destination Crenshaw’s inclusion in the South LA Economic Inclusion initiative.
We partner with TEC Leimert to support businesses along the Crenshaw corridor through their Nxt Lvl program. The program pairs businesses with young digital professionals who help grow their online presence through social media and marketing support. So far, we have been able to sponsor 10 businesses in the program, including 5 participating for a second year in 2021.
